"Traditional mosquito industries now shrinking at an annual rate of 10%, as the supporting industries, Min Ann's transformation is imminent." Recently, the general manager of Fujian's Min Wu, Ping An Machinery Co., Ltd., said in an interview with reporters.

    When to see a reporter, Ping Wu, just on the site back to the office. The company has just applied for a more than 4000 square meters of land for the construction of the new plant. Ping Wu, from time to time to turn around the site to see the progress. "This new plant will be used for forging plant equipment and packaging equipment. These days, the company has given a large processing equipment will also be to plant." Wu, Ping said that the next few years, the industry focus Ann Min, from mosquito device slowly transferred to these two industries.

   From 2002, a little-known machine repair shop, 80% of the national market to monopolize mosquito machinery leader, Min security with less than four years to complete the magnificent transformation. From 2006 to join the forging machine will lead the Fujian market, then in 2012 to test the water and packaging equipment that initial victory, Min Ann machinery also took only six years. 10 years, 3 times a beautiful turn, Min An upgrade for the tide of South enterprises and establish a successful template.

   Mosquito machinery industry into an exclusive 80% market share

   2002 By chance, mechanical repair shop open Wu Union level, to a mosquito business trips, see the plant production equipment is very backward, then the germination of the idea to enter the mosquito machinery. Purchased equipment from buying plants, to become China's leading enterprises mosquito machinery, Min Ann took only four years.

    Playing since 2002, Ann Min powder systems engineering research and development of mosquito coils, mosquito coils and efficient drying room, closing incense and other products come on stream, to fill the gaps in Southampton mosquito machinery market. This also allows Min security in the past few years became the leader of mosquito machinery. We can say that from 2002 to 2005, 80% of the mosquito, are produced by Ann Min devices manufactured. Deer like Japan, Zhongshan rugby-ju, Guangdong Liby other large Japanese enterprise, both in the use of safety equipment Min.

    "Min Ann was able to lead the mosquito machinery, with the development of a strong technical team and new products." Ann Min Liu Wenhua machinery sales director, told reporters that his company Cengxianhoupi upgraded to Quanzhou, Fujian Province, mosquito-class machinery and equipment production technology R & D Center.

     Mosquito machinery into the 2006, the situation worsened, the industry reshuffle. At the mall for many years, Wu, flat, then also keenly aware of the market is declining traditional mosquito. Under his helm Min Ann, have begun to feel the pressure from the market. "In the continuous improvement of people's living standards, high-rise buildings are air-conditioned, who will use the coil?"

Liquid mosquito coils, mosquito coils and other new forms meteoric rise, is exacerbated by the traditional mosquito market volatility. Take mosquito industry pacesetter Deer, the annual sales of its traditional mosquito entire company once reached 80% share, is now down to 40%. As the traditional mosquito downstream industry, machinery industry market share mosquito places 10% of the annual figure to decline, which makes Wu, flat as a thorn in the back. Wu, Ping told reporters in Fujian Ann, had mosquito production line can hold up to 90% performance, has now dropped to 40%. Ann Min mosquito mechanical "honeymoon period" lasted less than eight years.

Direct consequences of the shrinking market brings, is the business of shutting down. Previously, Southampton mosquito equipment machinery companies a total of three, the other two have been closed down and now discontinued, leaving only Min Ann machinery still persist.

Counterattack forging machine tool industry sales surge 20%

Wu, flat and declining market does not intend to "Sike." He is extremely sensitive to the market as early as 2005 on the next move for Ann Min done long-term plans - to test the waters in Fujian was still in the blank forging machine tool market.

An mechanical engineer to join Min Yang Yi people three years ago, is now the deputy general manager of the company responsible for the technical research and development. Yang Yi-Ping Wu, people and early in 2005 on the understanding. According to Yang Yi people recall, when the Fujian Ann has eyes aimed at forging machine equipment market.

2006, Min Ann machinery company in transition curtain opened. This year's spring, Min Ann opened a forging machine production line equipment, and launched a hydraulic bending machine, CNC bending machines and other products, test the water forging market. "There are a lot of equipment manufacturing industry segments, in Southampton, on these segments have been entrenched in some large companies. Min Ann to transform, to find a gap in the market." Said Yang Yi Min, as machinery industry machine tools, metal forming machine tools is widely used in sheet metal processing, electronics, automotive, aerospace and other fields, a huge market demand. This is a big reason Min Jinjun forging machine.

Force at the beginning of forging market launch of the new Ann Min good response in the market for an avalanche of orders associated Wu Ping reassures. Since 2006, the forging machine tool sales to 20% of the rate of growth. "National annual market demand forging machine there are about 10 million, of which Fujian probably accounts for 10%." Yang Yi Min said in Fujian forging machine tool market, Min Ann mechanical thriving, even in the country, and its products have a certain right to speak .

Last year, Ann Min handedly developed high-speed CNC milling machine in Taiwan last year to pay at the debut, it attracted the industry's blown away. Less than six months, it sold 21 sets. More recently, this machine is the new provincial appraisal meeting organized Provincial Economic and Trade Commission, was identified as the leading domestic level.

Yang Yi Min said the new R & D has always been the only way to market scraping Ann Min. Last year, Ann Min number of units of forging machine tool sales grew by 20.8%, sales rose 40.5 percent to reach 20 million yuan. Now, as the first forging equipment manufacturers in Fujian, Fujian Ann forging equipment sheet metal processing industry in the country will have a broad impact.

Test the water packaging equipment market last year sold 11 production line

Forging machines in the field of business quite sensual, Wu, did not retired and sit flat. In order to consolidate the market competitive advantage, Wu, Ping moves frequently.

In fact, as early as at the time of the main mosquito production line, Wu, found that most mosquito enterprise level on the packaging line requires a lot of manpower, and enhance labor costs but also to many business owners miserable. Complain of these enterprises, Wu Union was flat in mind. In the remainder done fast forging machine tool industry, he has produced the idea to do the packaging equipment.

Last year, led by Min Wu, Ping An, the clarion call to launch the field of packaging equipment. One into the packaging equipment market, Ann Min received good market results. In the past year, the light mosquito coils packaging machinery, sold 11 packaging lines. In addition, Ann Min also with Bright, Liby Group and other large customers to establish cooperative relations.

In addition to packaging equipment and forging machine tool equipment industry, Min Ann will also hold their own line of work - mosquito machinery. Liu Wenhua said, although now selling mosquito Ann Min complete production line machinery much, basically stand-alone device, but the company will not give up this position.

The industry believes that the decline of traditional industries mosquito coils, mosquito machinery market does not mean that this door is closed. In Deer, for example, this year the company introduced the production line equipment to achieve a semi-automatic upgrades for enterprises to save nearly 20% of the production costs.

"In keeping mosquito machinery market demand premise, the next few years we will be forging equipment and packaging equipment for the center of gravity of the two industries, to achieve balanced development." When talking about the future of Ann Min, Wu, Ping said this.

Today, the three industry segments simultaneously Min Ann, also went to the transformation of the fork, how to choose, weigh the proportion of development, has become his prudence and Min Ann thought. (Reporter Lin Chao Lian)